LIVI
Using animation and illustration to simplify health messaging.
A selection of Instagram posts created for Livi
BUILDING A TRUSTED SOURCE OF HEALTH INFORMATION
Launching during the surge of misinformation during the pandemic, Livi wanted their IG feed to be a trusted source of health advice. Working with experienced health writers, I designed a campaign of illustrated posts that broke down complex medical topics and gave actionable health advice in a positive and accessible way. These were presented as statics, carousels and animations.
INVOLVEMENT
Conceptual development, design, storyboarding, animation, and illustration.
IG carousel
Final animated assets