BETWAY
Using humour to engage with a passionate audience of sports fans
A selection of social posts created for Betway
BUILDING AN ECOSYSTEM OF REACTIVE, CONVERSATION STARTING SOCIAL CONTENT
Despite a global presence in the sports betting market, Betway felt it wasn’t part of the conversation around UK sport.
Following a successful pitch, I took the lead of the design for their social channels, producing daily content throughout the week.
I designed a regular pulse of conceptual engagement posts aiming to contribute to, and magnify, the conversation around key sports topics.
INVOLVEMENT
Concept development, look and feel evolution, pitch deck design, daily design oversight and execution.
Reactive weekly social posts
Scamps
Using AI generated imagery to increase production value