BOSCH CAR SERVICE
Creating a multi-channel
conceptual social campaign
Scamps
Static IG posts
Research shows that, despite their growing ubiquity, many consumers view electric cars with uncertainty. This project used the aesthetic of science fiction to demystify electric cars, and promote Bosch’s electric and hybrid servicing options. After leading the design response on a successful pitch, I art directed the photographic portion of the shoot and designed assets for social, print and POS activations.
INVOLVEMENT
Concept development, look and feel, pitch deck design, art direction, design for digital and print.
Hero video
Digital display ads
Campaign roll-out